Antiretrovirals (red)uced
(c) peripheries |
The Times reports on the latest media coup from Bono’s PRODUCT(RED): a digital music service to help Africa pay for antiretroviral medicines.
“The still-unnamed service, which is scheduled to start in September, will deliver customers three new pieces of exclusive content a week for a monthly fee of $5. Half of that money will go through (RED) to the Global Fund, and the other half will go to the artists who contribute songs and to their record companies.”
U2, Bob Dylan, Elvis Costello and Elton John are amongst some of the “superstar acts” who will receive half of the money (they may be established an famous but there are huge costs associated with the life-style of a star).
Time for a back of the envelope calculation.
Tags: Africa, Development, RED, Treatment, USA

