Healthy People by Grey a Turkish advertising agency based in Istanbul created this advert for Ismet Dural a circumciser who owns a clinic and wanted a cheap way to advertised his business in his local area.
“We created a poster with perforated edges. This way the consumer was also participating to the idea. The part which remained in the consumer hand was also the circumcised part which included Ismet Dural’s contact details”
Source: Ads of the World

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It was bound to happen. With the development of anti retroviral therapies equally successful against HIV, the virus that causes AIDS, the Pharmaceutical industry had to enter the competitive arena of the mercantilisation of AIDS’s treatments and what best than using scary marketing techniques to sale drugs to fight a frightening disease?
Whilst GlaxoSmithKline has been advertising its protease inhibitor Lexiva over the background of a shark infested sea, Bristol-Myers Squibb showed an image of a toilet and says, “Ask your doctor if there are HIV medications with a low risk …

Following up on the difficulty to produce efficient and appropriate advertising material promoting safe sex in the mainstream media, here are two ads based on the same imagery. On the left, a Stanfield’s ad for a line of underwear, on the right a Terence Higgins Trust ongoing prevention campaign aiming at rising awareness of STIs.

What is interesting would be to know which audience each poster is aiming at and which audience is really responding. Trendy fashion designers like Calvin Klein and D&G have always played with homoeroticism, and despite the …

It was quite a surprise to see the traffic to this blog suddenly jump from about 100 visits to more than 600 in one day after the post on discrimination in the toilets. Looking through the traffic statistics collected whilst people browse the web (thanks to the Big Brother widget embedded in WordPress), I could see that some people came to the previous post through fellow bloggers Matt and Elizabeth, but most of them came from Stumble Upon where I also bookmark each posting.
What could so suddenly drive people …