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Mates® is now manufacturing and merchandising a new type of condom, “thinner, softer and much more flexible”. The objective is to make wearing condom as if wearing nothing. Made with Sensoprene (aka polyisoprene), Mates® claims that using their Skyn™ condoms will make sex feel better.
The advert is rather interesting with its antithetic approach to condom promotion.
Rating 3.00 out of 5
Education, Media, Public Health »
Gone are the days of gloom and doom HIV prevention and condom promotion. Largely, AIDS does not kill anymore in the developed world unless you are one of the vulnerable people that would-be-clever ads hardly ever reach.
So what about a change in perspective, what about the fun side of sex and what about using it to promote condoms? We know that people enjoy sex but we also know that condoms are sometimes a barrier to the funny side of sex. Part of this comes from the association of sex, HIV …
Media, Public Health »
Back from a week in Paris… more to come!
Rating 3.00 out of 5
Education, Media, Public Health, Society »
A shame it does not come with sound! From Stephan @ slideshare
Rating 4.33 out of 5


