The MAC AIDS Funds (MAF) new campaign to raise awareness and funding for HIV-AIDS research brings together two glam artists, Lady Gaga and Cyndi Lauper. This women’s initiative aimed at strengthening the service network and resources available to women living with and at risk of contracting HIV.

The two artists will promote the sale of limited editions of lipsticks created to support the work of the funds.

Unlike Starbuck armchair’s activism, where less than 10% of what you spend on expensive lattes goes to support HIV/AIDS programmes, M-A-C decided that every cent of the selling price of its VIVA GLAM lipsticks would go to the M·A·C AIDS Fund.

That’s $14 out of $14.

What’s even better, is that the campaign gives an opportunity for inter-generational dailogue about sex as Cindy Lauper puts it in an interview for ABC.

That’s business AND charity.

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