Condoms: Can technology succeed where education has failed?
19 November 2009
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Mates® is now manufacturing and merchandising a new type of condom, “thinner, softer and much more flexible”. The objective is to make wearing condom as if wearing nothing. Made with Sensoprene (aka polyisoprene), Mates® claims that using their Skyn™ condoms will make sex feel better.
The advert is rather interesting with its antithetic approach to condom promotion.
Can we laugh while promoting condoms?...
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