Credit crunch, recession or maybe Jamie Oliver’s crusade for a better care for chicken might explain why Sainsbury is putting security tags on its frozen chickens to stop the birds being stolen from their shop.

“Sainsbury’s has introduced the measure at its Hampden Park store near Eastbourne, East Sussex, where frozen chickens have been alarmed with the security devices usually used to prevent theft of expensive alcohol and high-value clothing.

The supermarket is believed to have taken the move after recording a rise in shoplifting of the chickens – both the top-of-the-range organic birds, priced at £8, and the budget ones priced at £2”

But it is not only chickens that are being tagged or whose accessibility is controlled. Other basic products such as toothpaste are only available being the counter at a Tesco in Finsbury Park (not a really deprived area of North London), and even better: Condoms are sold in very large plastic box with electronic tag!

Why condoms? Are they too expensive at £5.32 for a pack of 12, the cost of a pack of cigarettes or ~ 44p each? Are people still ashamed to buy condoms and prefer to steal them? For sure, when at the till, the size of the container won’t make it a discreet buy and this is not going to encourage people to buy condoms, with consequences one can easily imagine.

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